GTM Department Build

Your product is ready.
Now build the team that sells it.

Build your scalable GTM team with a proven formula. An embedded GTM engineer ships pipeline in week one. Then we recruit, place, and train the in-house team that takes it over. In 12 to 18 months you own a working go-to-market department that knows your product cold.

Phase 1 · StopgapPhase 2 · BuildPhase 3 · HandoverMonth061218Engineer live in daysFirst hires placedTrained on live pipelineHandoverYour team runs itinseeq: advisory, on call

The dilemma

You're ready to scale. Now you need the team.

The people who market and sell your product have to end up inside your company. There are two default ways to get them, and both are bets.

Hire a sales leader and hope.The search takes months. If the first VP of Sales or Head of Growth is wrong for your stage, and they often are, you find out around month nine. That's a year of runway gone, and you start the search over.
Outsource it and stay dependent.An agency starts fast. But the knowledge never lives in your company, nobody sells your product like your own people, and the playbook walks out the day the contract ends.

There's a third option.
Build it internal, de-risked, with pipeline flowing the whole time.

The proven formula

Stopgap first. Department at the end.

  1. Phase 01 · The stopgapAn embedded GTM engineer ships pipeline now.

    Live in days, producing in week one, backed by a full bench and an AI stack. Your engineer works inside your team and learns your product from the inside. Everything is built documented-first, because handover is the plan, not an afterthought.

  2. Phase 02 · The buildWe design the org, then recruit, place, and train your team.

    You never guess who to hire first. We design the org for your stage, sequence the roles, then run the search: sourcing, screening, placement. Your hires are trained selling your product, on your live pipeline, with the playbooks already written. You interview and make the final call on every hire.

  3. Phase 03 · The handoverYour team runs it. We step back.

    The team you hired runs the motion on the systems they trained in. Your GTM engineer moves to an advisory line, on call when you want them. Every workflow, automation, playbook, and the full logged record of how it was built: already yours.

  4. The end stateAn in-house go-to-market department that knows your product cold, and none of it depends on us.
The comparison

Three ways to build it. One you keep.

Option 1

Hire a sales leader

Time to pipelineMonths to hire and ramp
Product knowledgeDeep, eventually
If it goes wrongA year gone, start over
The playbookIn one person's head
Month 18A team, if you hired right
Option 2

Outsource it

Time to pipelineWeeks
Product knowledgeStays shallow
If it goes wrongCancel and start over
The playbookThe vendor keeps it
Month 18A renewal decision
Option 3

The department build

Time to pipelineWeek one
Product knowledgeBuilt in, then hired in
If it goes wrongRoles proven before you hire
The playbookYours, logged, from day one
Month 18Your department, running
What you own

Month 18: everything, including the team.

Independence isn't a promise here. It's an artifact. Every workflow, automation, AI session, and output is logged and documented from day one, GDPR-compliant, and it belongs to you. Your department inherits a running machine with the manual written. And whatever comes next, a raise, a diligence, a board review, you show up with a working go-to-market department, not an agency line item to explain.

A hired and trained go-to-market team, on your payroll
An org design matched to your stage and motion
Installed automations and a connected stack
Documented playbooks for every motion that runs
The full logged record of how it was all built
A working pipeline your team inherits mid-flight
Dashboards and reporting your team already reads
An advisory line to your GTM engineer, on call
Fair questions

What every founder asks first.

Can outsiders really sell our product?

No, and that's the point of the model. The people who sell it are your hires, on your payroll, trained on your product and your live pipeline. The embedded engineer who starts the motion works inside your team and learns the product from the inside. By handover, the knowledge lives in your company, not ours.

Who do we hire first?

That's the org-design question the build answers. We sequence the roles for your stage and motion, prove each one on live pipeline, then fill it. You never bet a salary on a guess.

What if we already have some sales or marketing people?

Even better. The build starts from what you have: your engineer wires the systems around your existing team, the org design covers the gaps, and we recruit only the roles you're missing.

Do you actually do the recruiting?

Yes. We recruit, place, and train the department's staff as one package: role definitions, sourcing, screening, placement, and onboarding inside the live system. You interview and make the final call on every hire.

How long does the build take?

12 to 18 months, phased. The stopgap phase starts shipping in the first week; hiring begins once the machine is producing and the roles are proven, not before. We don't rush a placement to hit a date.

Isn't building your own replacement against your interest?

The opposite. A build is a longer, deeper engagement than an open-ended retainer, and it ends with a working department that references us instead of a client wondering when to cut the line. We'd rather be the reason you don't need an agency than the agency you can't leave.

From teams we've embedded with

"Working with inseeq is like having a senior growth team in one person. They understand you fast and work completely autonomously."

Shastha W.B2B Tarife

"We've worked with a lot of marketing agencies. Most talk strategy, few execute consistently. inseeq does both. They move fast, communicate clearly, and deliver. They think like operators, not vendors."

Aaron Hayosproject b.

"I love inseeq's concept. We don't pay for hours. We pay for results. And with AI doing the heavy lifting, those results arrive faster than we expected."

Simon R.Co-Founder, BatteryIncluded
Get started

Leave with your GTM org map.

Book a 30-minute working call. We'll map the org you need: who to hire, in what order, at which pipeline milestones, and what phase one looks like on your numbers. You keep the map whether or not we work together.